Clearer, shorter user journeys
Remove unnecessary steps and decision points from the flows that matter most, instead of designing screen by screen.
UI/UX & Product Design
UX & Interaction Design
Turn research and business goals into clear user flows, information architecture and interaction patterns that make a complex product feel obvious to use.
Clear journeys that make complex tasks feel simple.
- Flow-mapped
- journeys
- Validated
- structure
- Build-ready
- wireframes
01
Quick answer
What is UX and interaction design?
UX and interaction design defines how a product is structured and how people move through it—user flows, information architecture, navigation and interaction patterns. It sits between research and visual design, turning validated goals into a clear, buildable structure before UI design and engineering begin.
- User flows & task-flow mapping
- Information architecture & sitemaps
- Annotated wireframes with interaction logic
- Navigation & interaction pattern design
Business outcomes
Make a complex product feel obvious to navigate.
Integr8e approaches ux & interaction design as a business capability—not an isolated technical task. Priorities stay connected to the users, operations and results behind the work.
Structure that scales with the product
Build information architecture and navigation that stay logical as new features and content are added later.
Fewer costly changes during build
Resolve interaction logic, edge cases and decision branches in wireframes, before visual design or engineering assumptions are locked in.
Shared understanding across teams
Give product, design and engineering one annotated reference for flows and interaction logic instead of relying on verbal explanations.
What we deliver
UX and interaction design services from first flow to buildable wireframe.
One connected team covers the decisions and delivery work needed to move from uncertainty to a dependable outcome.
User flow & task flow mapping
Map the steps, decisions and branches a user takes to complete a goal, including edge cases and error paths, not just the happy path.
Information architecture
Structure content, features and navigation into a hierarchy people can predict, using sitemaps and models grounded in how users actually think about the product.
Annotated wireframes
Produce low-fidelity wireframes with written interaction logic, so structure and behaviour are agreed before visual design begins.
Navigation design
Design primary, secondary and contextual navigation patterns that stay usable as the product's content and features grow.
Interaction pattern design
Define reusable interaction patterns—forms, filters, search, empty states—so similar problems are solved the same way throughout the product.
Journey mapping
Map the end-to-end experience across touchpoints and channels to find friction points a single-screen view would miss.
IA validation
Use methods like card sorting and tree testing to check that a proposed structure matches how real users expect to find things.
Developer & design handoff
Package flows, wireframes and interaction specs so UI design and engineering can build from a shared, unambiguous reference.
Is this the right fit?
Best suited for product teams turning research or a validated concept into a structured, navigable product before visual design and engineering begin.
Not every challenge needs the same team or solution. We start by testing the business case, current constraints and fastest credible route to value—then recommend a scope that fits the evidence.
How delivery works
A clear path from first question to lasting value.
The plan adapts to your context, while short feedback loops and visible milestones keep the engagement controlled.
- 01
Understand
Review research, business goals, constraints and existing product structure before proposing any flow or hierarchy.
- 02
Map the flows
Define user and task flows for priority journeys, including decision points, edge cases and error states.
- 03
Structure the product
Build information architecture, navigation and content hierarchy validated against how users expect to find things.
- 04
Wireframe
Produce annotated wireframes that make interaction logic explicit, ahead of visual design.
- 05
Validate & hand off
Test structure and flows with representative users, then package the output for UI design and engineering.
Technology context
Tools chosen around the problem—not the trend.
We select platforms against security, scale, team fit, integration needs and the full cost of ownership.
- Figma
- Prototyping
- Design Systems
- Accessibility
- User Research
- Usability Testing
- React
- Tailwind
Frequently asked questions
Answers about ux & interaction design.
Need an answer specific to your environment? Share the context and our team will help you identify a practical next step.
What is UX and interaction design?
UX and interaction design defines how a product is structured and how people move through it—user flows, information architecture, navigation and interaction patterns. It sits between research and visual design, turning validated goals into a clear, buildable structure before UI design and engineering begin.
What is the difference between UX design and UI design?
UX and interaction design defines how a product works—flows, structure, navigation and interaction logic. UI design defines how it looks—typography, colour and visual states. Integr8e can deliver both together or hand off structured wireframes to your existing design team.
What is the difference between a user flow and a wireframe?
A user flow is a diagram of the steps and decisions a user takes to complete a goal, independent of any specific screen. A wireframe turns one of those steps into an actual screen layout, showing structure, content and interaction logic. We typically produce flows first, then wireframe the screens they describe.
How do you validate information architecture before building it?
We use methods such as card sorting and tree testing with representative users to check that a proposed structure and navigation match how people actually expect to find content and features, rather than relying on internal assumptions about the right hierarchy.
Do wireframes include interaction logic, or just layout?
Our wireframes are annotated—layout is paired with written explanations of interaction logic, states, conditions and edge cases, so engineering and visual design have one unambiguous reference instead of relying on verbal explanations later.
Can you work from research we've already completed?
Yes. If user research, interviews or analytics already exist, we use that evidence directly to define flows and structure rather than repeating discovery. We only recommend additional research where a genuine gap would put the design at risk.
Does UX and interaction design include usability testing?
Structural validation—like card sorting and tree testing—is part of this service. Testing a full interactive prototype with realistic tasks is covered under Integr8e's prototyping and testing service, and the two are often run together.
How long does a UX and interaction design engagement take?
A focused set of flows and wireframes for one journey typically takes a few weeks; a full information architecture and navigation redesign across a larger product takes longer. Integr8e confirms timing after reviewing existing research, content and the scope of journeys involved.
Start with the outcome
Let's make your ux & interaction design initiative concrete.
Tell us what needs to change, who it affects and where the current approach falls short. We'll help shape a sensible next step.
hello@integr8e.com